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Why does integrated planning remain important during the coronavirus crisis?

By Oliver Wight EAME CEO, Les Brookes

Making decisions in a crisis is not just about adjusting to short-term changes but using scenario planning for the medium-term horizon to reactivate ‘usual’ operations at the right time.

Business processes are often system driven, but this typically only works well in times of stability.

Businesses with Integrated Business Planning have an effective view of ‘the truth as we know it’ and find that, despite COVID-19 pressures, they make decisions that are ‘roughly right’ rather than precisely wrong. Click here to read more

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