AI is already having an impact on carrier and freight management, reshaping logistics, supply chains, and how goods are transported. Dani Mechlowitz, Group Chief Revenue Officer at ITD Global Group, the integrated express distribution, freight, e-commerce and fulfilment management solutions provider, looks at the positive effect it is having…
Improving Customer Service
At its most basic level AI is being used to take over the handling of simple, repetitive tasks – freeing up valuable time and resources. At ITD we have been able to automate some tasks such as tracking deliveries and responding to carrier enquiries. This enables our teams to give our customers an increased level of attention to ensure their bespoke delivery solution is perfectly matched to their business, enhancing and reflecting what is important to them and their customers. It pivots the service we can offer from reactive to proactive.
Monitoring Carrier Performance
We can also use AI to help us to assess our carriers’ performance in real time and highlight any potential compliance issues which can help to inform our choices and ultimately enhance the quality of service we deliver. We can use predictive analytics to analyse historical performance, on-time delivery, service quality, and cost to recommend the best carrier for individual clients. Moving forward we may be able to rank carriers dynamically based on current performance and KPIs and use machine learning models to analyse fuel prices, market conditions, and demand trends to predict future rate fluctuations.
Sustainability
As the industry continues to seek sustainable solutions, we can use AI to assess the green credentials of our carriers in areas such a green fuel, route optimisation, predictive maintenance, energy management and reverse logistics. We can track and analyse supply chain data for sustainability metrics and compliance enabling us to deliver green solutions for those clients that are prioritising this aspect of their business.
AI empowers our teams
At ITD Global we have always been quick to maximise the benefits of technology to deliver a better customer service. Our IT is fully bespoke – designed and managed by our team based in Manchester which enables us to constantly develop our cutting-edge IT platform. We can respond quickly to any changes needed such as integrations with new shopping baskets for our e commerce clients and provide added value such as bespoke dashboards providing real time delivery information on all international parcels.
With regard to AI, we see it as a tool that can be used to empower our people to benefit our customers, so it is designed to enhance rather than replace. We believe it can result in a more engaged and fulfilled workforce and change the way that logistics professionals create value in an increasingly digital ecosystem. The end game will be to create a more efficient, sustainable and customer-centric sector.
