An IMRG report supported by Logistics Reply, into how Retailers can satisfy the new emboldened, ethically-aware Consumer and thrive – by combining the need for Provenance, Compliance, Brand Protection and Sustainability through Technology.
The Brave New World Of Retail
Consumers today play an active role in retail by being increasingly conscious of their spending habits and considerate of issues such as climate change and sustainability.
While quality, price and availability are still important factors in their purchasing behaviours, demand for sustainable products, with known provenance, low carbon footprints, compliant to official market regulations and proven to be produced in good working conditions, is increasing.
Providing this kind of information is vital for Retailers to craft a unique, “green” story behind their products so that they can stand out and be competitive.
5 Questions This Report Will Help You Answer
· How can Retailers satisfy the new Ethically-Aware Consumer and thrive?
· In what ways can Technology help you obtain the information you need along the supply chain?
· What are the responsibilities you as a Retailer should be taking?
· Is it possible to make a profit while engaging in sustainable practices?
· How can you make a Visibility System work for you?
Summary
“The advent of digital commerce has changed the way in which Customers consume. Choice is now beyond the local shopping centre and has reached global proportions. Retail brands used to control what customers could purchase, down to tastes, fashions and even inspiration.
The global financial crisis woke customers up to the power they possessed, even subconsciously, and this has been building steadily ever since. Increasingly we are seeing a game of brinkmanship; Retailers have warehouses of stock, consumers are worried about how far their money will go and wait for discounts.
We are now seeing the beginnings of another consumer revolution. Customers are taking much more notice about where their products are coming from, how they are produced and increasingly, their impact on the environment. Veganism is on the increase and climate change is becoming a key ingredient in politics, nationally and internationally.
The demand for global resources is coming to the fore and provenance of products and services is becoming a factor in consumer purchasing decisions. Whilst this view might be a luxury that only consumers in ‘developed economies’ can afford, it has ramifications beyond that. So, what does this mean to retailers and their supply chains? Perhaps, this dynamic is already being adopted in the developing economies…”
This report reviews these changing dynamics and seeks to highlight why this ‘consumer first’ approach will affect how merchants manage demand, source product and the role that the disparate technology systems will play in this brave new world.
Download the report now to find out how Retail will change over the next decade, and why Logistics Reply’s products are poised to be at the centre of this revolution.
IMRG is the UK’s online retail association – a membership community offering neutral and unique resources for online retailers; helping members understand and improve their online retail performance through a busy programme of performance benchmarking, data analysis, insight, best practice-sharing and events. IMRG have been tracking online sales since 2000 – and now measure over 120 individual metrics in a series of indexes, providing in-depth intelligence on online and mobile sales, delivery trends, marketing ROI and channel performance.
Logistics Reply provides cutting-edge software solutions that help companies achieve an efficient and more connected digital supply chain where different systems, partners, humans and machines seamlessly interact embracing the use of next-generation technologies such as AI, robotics, wearables and IoT.
LEA Reply™ (‘Logistics Execution Architecture’) is Logistics Reply’s most advanced Supply Chain platform, which uniquely utilises cloud-based ‘microservices’ to offer a bespoke suite of software solutions designed to bridge the gap between real-world operations and the need to provide real-time visibility across any supply chain configuration.
To learn more visit our website www.lea-reply.com or contact us at lea@reply.com
