Stuart O'Brien, Author at Total Supply Chain Summit | Forum Events Ltd

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Stuart O'Brien

FORECASTING MONTH: Crystal Balls and Algorithms – The changing nature of forecasting in supply chains

Accurate forecasting is the lifeblood of a successful supply chain. Predicting demand, inventory levels, and potential disruptions has always been crucial, but recent years have seen a surge in sophisticated forecasting techniques and related services. This article explores how supply chain managers are utilising these advancements and how forecasting approaches are likely to evolve in the future…

From Gut Feeling to Data-Driven Decisions:

Traditionally, demand forecasting relied heavily on historical data and intuition. However, today’s supply chain managers are embracing a data-driven approach:

  • Advanced Analytics: Techniques like machine learning and artificial intelligence (AI) analyze vast datasets, uncovering hidden patterns and predicting future trends with greater accuracy.
  • Real-Time Data Integration: Integrating data from sales, marketing, and customer relationship management (CRM) systems provides real-time insights into customer behaviour and purchasing patterns.
  • External Data Integration: Incorporating external data sources like weather forecasts, economic indicators, and social media trends allows for a more holistic view of potential demand fluctuations.

Beyond Demand: Forecasting a Broader Spectrum

Forecasting is no longer limited to just demand. UK supply chain managers are now utilizing it for:

  • Inventory Management: Predicting optimal inventory levels to avoid stockouts and minimize storage costs.
  • Lead Time Forecasting: Accurately predicting lead times for raw materials and finished goods helps ensure smooth production and on-time deliveries.
  • Disruption Management: Anticipating potential disruptions like port congestion or labour disputes allows for proactive mitigation strategies and contingency plans.

The Future of Forecasting: Collaborative and Intelligent

The future of forecasting in UK supply chains is likely to involve:

  • Collaborative Forecasting: Closer collaboration with suppliers and retailers allows for more accurate demand forecasts and synchronized inventory management across the entire supply chain network.
  • The Rise of Explainable AI: As AI plays a bigger role, ensuring transparency and understanding the rationale behind forecasts will be crucial for building trust within the supply chain ecosystem.
  • Real-Time Scenario Planning: Advanced analytics will enable real-time scenario planning, allowing supply chains to adapt dynamically to unforeseen circumstances.

Investing in the Right Tools and Expertise

Embracing sophisticated forecasting requires investment in:

  • Technology: Implementing the necessary software and hardware infrastructure to collect, analyze, and utilize forecast data.
  • Talent: Recruiting data scientists and analysts who can understand and interpret complex forecasting models.
  • Training: Equipping supply chain managers with the skills to integrate forecasting data into their decision-making processes.

Accurate forecasting is no longer a luxury – it’s a necessity. By adopting advanced techniques and related services, UK supply chain managers can navigate the complexities of the global marketplace, optimise operations, and ensure a more resilient and responsive supply chain for the future.

Are you searching for Supply Chain Forecasting Tools for your organisation? The Total Supply Chain Summit can help!

Photo by Nicole Avagliano on Unsplash

DISTRIBUTION MONTH: How to ensure you pick the right route forward

Efficient and reliable distribution solutions are critical for UK brand supply chain professionals. Selecting the right provider can significantly impact your brand’s success, influencing product availability, customer satisfaction, and overall profitability. Here are some top tips to guide you in sourcing a trusted distribution solutions provider…

1. Define Your Needs Clearly:

Start by clearly outlining your specific needs. What types of products are you distributing? Do you require regional, national, or international reach? Consider factors like volume, storage requirements, and desired delivery speeds. Defining your needs allows for targeted selection, focusing on providers that specialize in areas relevant to your business.

2. Seek Expertise in Your Industry:

Choosing a provider with experience within your industry offers several advantages. They will understand the specific regulations, handling requirements, and potential challenges unique to your sector. This translates to tailored solutions that optimize your supply chain efficiency and meet industry-specific compliance needs.

3. Prioritise Transparency and Communication:

Effective communication is crucial for a successful partnership. Choose a provider that prioritizes open communication, offering regular updates on inventory levels, shipment tracking, and any potential disruptions. Look for providers that utilise online portals or accessible communication channels to ensure you have real-time information.

4. Evaluate Technology Integration:

Modern distribution relies on efficient technology integration. Opt for a provider that utilises robust warehouse management systems (WMS) and seamlessly integrates with your existing systems (e.g., order management systems, stock control software). This facilitates seamless information flow, improves order accuracy, and streamlines overall operational efficiency.

5. Consider Sustainability Practices:

Consumers increasingly value brands committed to environmental responsibility. Evaluate the provider’s sustainability practices, such as green warehousing initiatives, fuel-efficient transportation solutions, and responsible waste management. Aligning with a sustainability-focused provider can enhance your brand image and resonate with environmentally conscious customers.

6. Assess Scalability and Flexibility:

As your brand grows, your distribution needs will evolve. Choose a provider with the capacity and flexibility to scale with you. This ensures your distribution solution continues to meet your evolving requirements without the need for frequent changes or disruptions.

7. Negotiate Competitive Rates and Clear Contracts:

Secure transparent pricing structures and well-defined contracts outlining service level agreements (SLAs), performance metrics, and dispute resolution mechanisms. Be wary of hidden fees or ambiguous clauses. Negotiate competitive rates that align with your budget and the value of services provided.

8. Request References and Case Studies:

Seek references from existing clients within your industry or facing similar challenges. This offers valuable insights into the provider’s performance, customer service approach, and ability to deliver on promises. Additionally, request case studies showcasing their successful projects and strategies for optimizing supply chains.

9. Conduct Site Visits and Audits:

Don’t hesitate to conduct site visits to the provider’s facilities. This allows you to assess their infrastructure, storage practices, security measures, and overall adherence to safety and quality standards. Consider partnering with independent auditors to verify the provider’s compliance with relevant industry regulations.

By following these top tips, brand supply chain professionals can confidently navigate the selection process and secure trusted distribution solutions providers. Choosing the right partner will not only ensure efficient and reliable product delivery but also contribute to your brand’s overall success and customer satisfaction.

Are you looking for Distribution solutions for your organisation? The Total Supply Chain Summit can help!

Photo by Centre for Ageing Better on Unsplash

CALL FOR SPEAKERS! Share your thoughts on supply chain Sustainability and the ongoing impacts of Brexit

If you’re a supply chain and logistics  professional and would like to share your knowledge, case studies and best practice with peers, then please get in touch – we have speaking opportunities upcoming at the Total Supply Chain Summit!

This long-running and unique, invite-only event is attended by senior supply chain management professionals and leading suppliers, offering a great environment for networking and knowledge sharing within specialist seminar sessions.

And we’re looking for speakers who can cover off the following topics:-

Supply Chain Sustainability

The Ongoing Impacts Of Brexit

Cost Management Techniques 

So, if you would like to deliver a talk around any of the topics listed above, or would like to suggest a topic not included on the list, please contact Natasha Cobbold at n.cobbold@forumevents.co.uk.

Will you be joining us at the Total Supply Chain Summit in April?

This unique event will provide you with industry networking, learning and connection building, through 1-2-1 meetings with leading industry suppliers – You’ll also have exclusive access to our educational seminar programme presented by key industry thought-leaders.

Date: 29th & 30th April | Venue: Radisson Blu Hotel, London Stansted

Your pass will be fully funded, and includes:

  • A personalised 1-2-1 meeting itinerary with leading suppliers.
  • A seat at our inspiring and educational seminar programme (see below)
  • Full hospitality including meals and refreshments.
  • Multiple informal networking breaks to connect with peers and build valuable connections.
  • Overnight accommodation at the venue.
  • Invitation to our gala dinner with entertainment.

Our seminar programme includes presentations from the likes of;

“Standards and Certifications. Help or Hindrance?”

While standards are frequently viewed as impediments, Richard aima to showcase that standards and certifications serve as catalysts, driving efficient supply chain operations and facilitating seamless global trade.

Presented by: Richard Werran, Global Director Food & Retail – BSI Group

“Streamlining planning to streamline production – A Case Study”

A case study on the deployment of the sofco production planning and scheduling system at Husqvarna’s UK Lawnmower Plant which transformed the planning process from a complex and unsustainable excel to a dynamic constrained planning system.

Presented by: Jonathan Ogg, Senior Solution Architect – Sofco Ltd

Further seminar sessions to be announced, so keep an eye out!

As an industry professional, we would love to fund your place – secure your free place here.

If you specialise in supply chain Forecasting we want to hear from you!

Each month on Supply Chain Briefing we’ll be shining the spotlight on a different part of the logistics market – and in March we’ll be focussing on Forecasting. It’s all part of our ‘Recommended’ editorial feature, designed to help supply chain industry buyers find the best products and services available today. So, if you’re a Forecasting specialist and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Nick Stannard on n.stannard@forumevents.co.uk. Mar 2024 – Forecasting Apr 2024 – Warehouse Management Software May 2024 – Total End-to-End Solution Jun 2024 – Cost Reductions Aug 2024 – Logistics & Operations Management Sept 2024 – Labelling & Packaging Oct 2024 – 3PL & 4PL Nov 2024 – Order Fulfilment Dec 2024 – Transport Planning & Load Optimisation Jan 2025 – Delivery Management Feb 2024 – Distribution

DISTRIBUTION MONTH: The pillars of successful A-Z planning

The distribution of goods stands as a critical component of supply chain management, ensuring that products reach their destination efficiently, cost-effectively, and within the expected timeframes, thereby maintaining customer satisfaction and competitive edge. Here are the key pillars for implementing an effective goods distribution strategy, based on inout for attendees at the Total Supply Chain Summit…

1. Comprehensive Planning and Analysis: The bedrock of any successful distribution strategy is thorough planning and analysis. This entails a deep understanding of market demands, customer expectations, and the geographical challenges specific to the UK. Supply chain professionals must analyse historical data, predict future trends, and consider factors such as seasonal fluctuations and economic shifts. This foundational step ensures that the distribution strategy is both proactive and responsive to changing market dynamics.

2. Network Optimisation: Optimising the distribution network is crucial for minimising costs and maximising efficiency. This involves selecting the ideal locations for warehouses and distribution centres to ensure they are strategically positioned near key markets and transport links. Network optimisation also includes assessing the benefits of owning versus leasing facilities and determining the optimal number of sites to balance service levels with cost considerations.

3. Inventory Management: Effective inventory management is essential to avoid stockouts or excess stock, both of which can significantly impact the efficiency of goods distribution. Implementing just-in-time (JIT) inventory practices or leveraging sophisticated inventory management systems can help maintain the right balance, ensuring that products are available when and where they are needed without tying up excessive capital in stock.

4. Multi-modal Transportation Solutions: Utilising a mix of transportation modes – including road, rail, air, and sea – can offer flexibility and cost savings. Supply chain professionals should evaluate the advantages of each mode in terms of speed, cost, and capacity, tailoring the mix to suit the specific needs of their goods and delivery requirements. Additionally, staying abreast of developments in transportation infrastructure and technology in the UK is vital for maintaining an efficient distribution strategy.

5. Technology Integration and Data Analytics: Leveraging the latest technology and data analytics tools can significantly enhance distribution efficiency. From advanced tracking systems that provide real-time visibility of goods in transit to sophisticated analytics that optimise routes and predict potential disruptions, technology plays a pivotal role in modern distribution strategies.

6. Sustainability Considerations: With increasing emphasis on environmental responsibility, integrating sustainability into the distribution strategy is becoming a priority. This could involve using eco-friendly packaging, optimising routes to reduce carbon emissions, or selecting transportation modes based on their environmental impact.

7. Partnership and Collaboration: Building strong relationships with logistics partners, suppliers, and transportation providers is essential for an effective distribution strategy. Collaboration can lead to shared insights, cost savings, and enhanced service levels, benefiting all parties involved.

Implementing an effective goods distribution strategy in the UK requires a multifaceted approach, combining comprehensive planning, network optimisation, inventory management, multi-modal transportation, technology integration, sustainability efforts, and strategic partnerships. By focusing on these key pillars, supply chain professionals can ensure that their distribution strategy is both efficient and adaptable to the ever-changing market landscape.

Are you looking for Distribution solutions for your organisation? The Total Supply Chain Summit can help!

Photo by Markus Spiske on Unsplash

Red Sea impact on UK retailers – Who foots the bill?

Ongoing attacks by Houthi rebels on cargo ships in the Red Sea are continuing to cause supply disruptions for retailers, as stock deliveries have been delayed and many vessels have been forced to reroute around South Africa’s Cape of Good Hope.

The route can add an extra 10 to 14 days to cargo ships’ journey times compared to travelling through the Red Sea and the Suez Canal. So what is the economic impact of this latest disruption?

The disruptions are also noticeable in the stock exchange, and UK manufacturers announced they have experienced growing supply chain difficulties, as the Red Sea crisis led to the rerouting of deliveries of raw materials, components and other goods away from the Suez Canal.

Moreover, fashion retailers expect to receive summer clothing around this time frame, but due to delivery delays, they are having difficulty sourcing from countries such as Turkey and Morocco and the UK to avoid the longer lead times and high prices associated with rerouting from Asia, so they have ramped up nearshoring.

While there are a range of options open to shippers, from using air cargo; modifying cargo loads; and using alternative routing options, these will likely impact shipping economics and vessel profitability. Ultimately, these costs will end up being passed down to businesses and consumers if goods are not delivered on time.

Bernhard Schmaldienst, Director of the Visibility Tribe at Transporeon, a Trimble Company, commented: “Many companies have begun to reroute ships south to sail around the Cape of Good Hope, but the diversion comes with a delay of two to four weeks to a round-trip voyage delay and added costs between $1.5 million to $2 million more in fuel costs per ship. According to Transporeon’s data, the price of container shipping from Asia to Europe surged in January and is now levelling out at about +200% in comparison to Dec 2023.

“In today’s economic climate and with unexpected delays due to Houthi rebels, shippers need to invest in a smart transportation management platform with embedded visibility to mitigate additional costs being passed to consumers, while still keeping up with demand. With roughly 12% of total world trade and 30% of all global container traffic travelling through the canal every year (about $1 trillion in cargo), this is a critical waterway.

“Therefore, shippers should weigh up their options to get their cargo to its intended destinations on time to keep up with consumer demand. As the Red Sea’s situation will not improve over the next fortnight, strategic and agile planning will become even more crucial in order to deliver goods on time.”

Photo by Rinson Chory on Unsplash

Research points to increased productivity if workplace digital signage optimised

Three fifths of frontline workers believe information shared on workplace screens helps them to become more engaged with their wider business (61%), more productive (59%) and more data literate (62%). The research signifies the immense impact access to information has on workplace engagement and productivity.

The study, developed by ScreenCloud and Google ChromeOS, sought to discover insights on the tech equity gap between information and deskless workers, prevalent in the world logistics and supply chain, and the impact this has on both engagement and productivity. ‘The State of Digital Signage: 2023-2024,’ draws on insights from 2,400 decision makers and employees across the largely deskless industries of manufacturing, logistics, transportation, and supply chain.

The research found that Almost 4 in 5 frontline workers (78%) believe office workers get more opportunities than they do due to their access to multiple workplace communication applications and digital information sources. This is supported by previous research which shows that just 1% of software venture funding goes towards enabling deskless workers. However, ‘The State of Digital Signage: 2023-2024,’ found that one communication channel which can help improve this sentiment is workplace screens, which nearly 8 in 10 workers (79%) expressed a positive perception towards.

“Deskless workers make up around 80% of the global workforce, so when we consider that these individuals do not feel that they receive the communication and opportunities afforded to their information worker counterparts, it’s no wonder that organisations are struggling with a disengaged workforce and therefore decreased productivity,” said Mark McDermott, CEO of ScreenCloud.

“Our research outlines that 78% of deskless workers do not have access to a company email address and 72% do not have access to a company intranet. Despite this, we often see organisations attempting to use these channels – and other platforms used to communicate with information workers – to connect with their frontline workforce. Not recognising the tech equity gap disadvantages deskless workers, creating a barrier to them becoming more engaged, more data-driven and more compliant with health and safety protocols. Everyone on the frontline deserves a more equitable technological experience, which digital signage can go some way to balancing. ”

“While workplace screens aren’t the silver bullet to solving the productivity puzzle and increasing engagement, they are uniquely well placed to impact these areas as part of an omni-channel communications approach. Digital signage is scientifically proven to be the most effective method to engage employees by stimulating their visual cortex, and when combined with behavioural science insights around screen location, placement, length of message, and so on, the outcomes are extremely powerful. Particularly for the deskless workforce, digital signage presents an opportunity to use the right channel, at the right time, with the right message, targeted towards the right person, instilling a sense of value and recognition.”

The research confirmed this, with leaders largely recognising the impact digital signage has on organisational operations. 86% of decision-makers confirm that screens improve productivity, accessibility (86%), health and safety compliance (87%) and job satisfaction (83%), with 85% stating the technology boosts employee morale. In addition, nearly half (43%) experienced a significant uplift in employee motivation and performance as a result of workplace screens.

Filipe Ho, Global Strategic Partnerships Lead at Google added: “This research underscores the immense potential of digital signage to bridge communication gaps, improve productivity, and enhance the overall well-being of deskless workers. In today’s world it’s imperative that every worker, from head office to plant floor, has the right information at the right time to perform in their roles. For organisations that want to better connect with their employees and unlock the full potential of their workforce, they should consider the importance of communication channels, as well as how that information is formatted, designed, and shared.”

To read the full ‘The State of Digital Signage: 2023-2024’ report, visit: https://try.screencloud.com/state-of-digital-signage-report

DELIVERY MANAGEMENT MONTH: Top tips for fine-tuning your approach

Efficient delivery management is a critical aspect of supply chain operations, especially in retail organisations where customer satisfaction hinges heavily on timely and accurate drop offs. For supply chain professionals striving to fine-tune this area of their operations, here are some top tips to establish and maintain efficient delivery management systems…

  1. Understand Your Supply Chain End-to-End: A thorough understanding of your supply chain from start to finish is crucial. This includes knowing your suppliers, your inventory, your storage facilities, and your distribution channels. A comprehensive understanding helps in identifying bottlenecks and opportunities for efficiency improvements.
  2. Implement an Integrated Management System: Utilise a robust supply chain management system that integrates various components of delivery management, such as inventory management, order processing, and logistics. This integration ensures real-time visibility and control, which is essential for quick decision-making and effective management.
  3. Optimise Inventory Levels: Efficient inventory management is key. Too much inventory leads to increased storage costs, while too little can result in stockouts and delayed deliveries. Implement inventory optimisation techniques like Just-In-Time (JIT) or ABC analysis to maintain optimal inventory levels.
  4. Leverage Technology for Real-Time Tracking: In an age where customers expect up-to-the-minute information, real-time tracking of deliveries is essential. Implement technology solutions that provide both your team and your customers with live updates on the status of their deliveries.
  5. Establish Clear Communication Channels: Effective communication with suppliers, warehouse staff, logistics partners, and customers is vital. Ensure that there are established lines of communication and that information flows smoothly and accurately between all parties involved.
  6. Focus on Route Optimisation: Utilising route optimisation software can significantly improve delivery efficiency. This technology takes into account various factors like traffic, distance, and delivery windows to determine the most efficient routes, saving time and fuel costs.
  7. Build Strong Relationships with Logistics Partners: Establishing strong relationships with reliable logistics partners can greatly enhance your delivery management. These partners should be aligned with your delivery goals and capable of adjusting to changing demands.
  8. Regularly Review and Adapt Your Strategies: The retail landscape is dynamic, and your delivery management strategies should be too. Regularly review and adapt your strategies in response to changes in consumer behaviour, market trends, and technological advancements.
  9. Train Your Team Regularly: Ensure that your team, including warehouse staff and drivers, are regularly trained and updated on the latest delivery management practices and technologies. A well-trained team is essential for the smooth operation of your delivery system.
  10. Prioritise Sustainability: With increasing awareness of environmental issues, consider the sustainability of your delivery operations. This could include using eco-friendly packaging, optimising delivery routes to reduce carbon emissions, and using electric or hybrid delivery vehicles.

Efficient delivery management in retail requires a thorough understanding of the supply chain, integrated management systems, optimal inventory levels, use of technology for tracking and route optimisation, effective communication, strong logistics partnerships, adaptability, regular training, and a focus on sustainability. By focusing on these areas, supply chain professionals can ensure that their delivery systems are as efficient and responsive as possible, meeting both business and customer needs.

Are you on the hunt for Delivery Management solutions for your organisation? The Total Supply Chain Summit can help!

Photo by Erda Estremera on Unsplash

Joins these great organisations at April’s Total Supply Chain Summit

Join us in April at the Total Supply Chain Summit, where you can network with peers, meet with leading suppliers & enjoy a series of seminar sessions.

As an industry professional, we’d love to fund your place.

29th & 30th April 2024 | Radisson Blu Hotel, London Stansted

Book Online Here >>>

Add your name to the guest list HERE, where you’ll be joining peers representing the likes of:

Bakkavor
British Steel
EORI UK
Harris Federation
HCA Healthcare UK
Hunter Douglas UK (Hillarys Blinds)
Islands Chocolate
Kingsland Drinks
Lactalis McLelland
Lakes Architect
Lakes Bathrooms
Life Health Foods UK
NHS (east Surrey hospital)
Ocado Group
Olympus
Pure Organic Drinks
Sainsbury’s
Tails.com
Venus Wine & Spirits Merchants Plc
Warburtons
YF (formerly Young Foodies)
Yoplait UK Ltd

…And many more! (Approx. 50+ will be in attendance)

Your free pass will include:

Your own bespoke itinerary of 1-2-1 meetings with suppliers, networking breaks, full hospitality, a seat at the industry seminar sessions, meals, refreshments provided throughout the event, overnight accommodation at the venue, and an invitation to our gala dinner with a showcase of entertainment.

For further information on what to expect at the event, or to book your free place, please select one of the below options:

More information | Book online